Bridging the Gap Between Sales and Marketing
The Walsh Group presents an interactive workshop on the topic “Bridging the Gap Between Sales and Marketing.” This ongoing series of workshops has been such a success,we are continuing to present it to a select group of people. Because the interaction is crucial to the effectiveness of the workshop, we are keeping the admission to a maximum of 10.
The workshop is held at our office, The Walsh Group, 1553 Easton Road, Warrington, PA . We start at 8:30 with brief introduction and a contiential breakfast and continue to 11:00.
The topics I cover are applicable to privately held companies as opposed to large corporations. Basically, I address the struggle between Sales & Marketing by:
- Establishing their “traditional” roles and goals
- Demonstrating how technology has skewed the playing field
- Relating how my experience has helped in addressing these issues
- Opening up dialog with attendees on their experiences
- Creating the first steps towards an implementable plan
- Engaging with other professionals to learn and have fun!