Believe it or not, even today some companies do NOT have a web site. Really. And, if they do, some companies have web site dating back to the last century. (I always wanted to say that.) So if you do have a web site, ask yourself why?
If you answered:
- Because the boss’ son built it in college
- Our Ad agency told us we needed to have one
- Our competition has one
- IT department said was necessary to get a cool email address
- I don’t know, I don’t care, and I never look at it…
Then you don’t know what you’re missing.
The obvious reasons to have a web site are to:
- Have your clients and prospects FIND you
- Create an image that you are on “top of your game”
- Provide information to turn prospects into sales- now there’s a concept!
Also, take a look at the way your web site is analyzed. Do you know how your customers and prospects are finding you? AND what they are viewing once they get there? Even how long they stay? You should. This information is priceless when it comes to updating your web content or your entire site.
Remember, unlike a printed brochure. Once it’s done, it’s NEVER done. That is the beauty of the web. Everyday, week, or month you can keep your customers and prospects alerted to what is going on in your company. Statistics show that a site with updated CONTENT will attract activity.
I know most of our tech savvy clients know this. I am surprised how many new people I am running into that have not touched their site in years. Is it time for you think about a “Web site Tune-up?”