If you want your associates to blog, it has to be done by the ones who know about the company, and it has to be done in real time.  They need to provide answers.  But what if they say something wrong?  Just apologize and make it right.  

However, it may be smart to provide some guidelines for your associates.  That’s what a “social media policy” really is. It says things like, “Remember you represent the company,” and, “Use no offensive or unprofessional language.” 

 Maybe this is common sense, but it gives everyone the chance to take a sigh of relief and know that there are some guidelines.  Just like there are guidelines for email. 

 Here’s a link to IBM’s “social media policy” you can use as a model and adjust to your company.

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