The Walsh Approach
It all starts with a plan!
We start by learning about your company, your products and services. We then identify your ideal customer, research your competition’s strengths and weaknesses, and above all, we listen to you. From there, we make intelligent marketing and branding decisions based on your unique situation. Our ideas are presented to you and we collectively decide on the most important marketing strategies that suits you. From there our job is to keep that message consistent. Goals, expectations and budgets are discussed and agreed upon. That is “The Walsh Approach!”
We work with your people
At The Walsh Group, we believe your people are your biggest asset. That is why during our “Approach” we have conversions with your employees. These are the people working directly with your customer day in and day out. This helps us to understand your customer’s pain. It is such a valuable resource. Not only for the information and insights they provide, but the employees can continue to implement the plans we have put in place, especially when they have a vested interest.
We get the work done
The Walsh Group isn’t just a consulting company that hands you marketing recommendations and then walks away. When we put together a strategic plan, we will manage the entire process to completion. We have been referred to as “The Marketing Orchestrator” because we work with our resources, our staff and your staff, and any outside resources to get things done.
We measure the results
Half the money I spend on advertising is wasted; the trouble is I don’t know which half.
What a great quote. We believe that “If you can’t measure it, you can’t improve it.” Yet many of the companies we’ve approach had no idea if their marketing returned a profit. At the Walsh Group, we provide you with enough statistics in order for you to see what is working and what isn’t from a financial viewpoint. From there, we can make educated decisions on what to keep, what to change, or what to eliminate.