Did you know that last year 40% of companies with social media profiles gained new customers? (Source) It’s true, and you can join them by creating profiles for your business on social networks such as Facebook, LinkedIn and Twitter.
There’s nothing more satisfying to a small business owner than getting to know tons of new customers, and the best way to get those customers and build on the relationships is through social media. Building relationships and gaining additional customers aren’t the only benefits of joining social networks, though. There are other benefits, which I’m going to reveal today. Then, in the following weeks, you’ll also learn how to use social media successfully.
Why Social Media for Small Businesses is Worth It
It gives you the opportunity to build your brand. Social media is a great way for new businesses to get recognition, and for those of you who have been in business a while, you can continue to grow your brand’s reputation.
You’ll learn from and help other small business owners. Once you start befriending other small business owners, you can learn from the advice they share on their newsfeeds. Furthermore, you can share business tips of your own to help them.
A customer’s feedback could help you improve things you didn’t know about. As soon as your customers start commenting on your social media profiles, you’ll discover their likes, dislikes and suggestions. Moreover, you’ll be able to respond to the feedback they leave as well as use it to improve your business.
Lets you study your competition. When you view your competitors’ profiles, you’ll be able to see what they’re customers are saying about them. You can also keep up with your competition’s activities, and you can use all the information you gather to strengthen your own small business.
Now that I’ve told you the benefits of social media for small businesses, I’m sure you’d like to know how to start networking without breaking any of the etiquette rules, right? Of course you do, and that’s why I encourage you to check back with me next week when I tell you how to build a successful Facebook page. If you’re bad about remembering things and fear you may forget to check back, subscribe to my blog and you’ll receive free e-mail updates, or add Small Business Marketing: Make an Impact With Creativity & Marketing to your favorite RSS reader.