As a graphic designer and creative director for The Walsh Group, I was recently preparing a Logo Usage Handbook for a new client’s branding campaign. ZX 750 Asics Gel Lyte 5 Donna

I created a page for each type of file, what colors were used, why the colors were used, and where each file could be used. new balance 1600 online store asics gel kinsei 4 hombre New Balance 990 damskie As I was doing this I realized that what has become part of my vocabulary may still seem unfamiliar to others. asics femme I know how aggravated I get sitting with a bunch of “tech-heads” as they throw around various computer terms that non-techies don’t understand. nike air max 1 qs nike chaussures Yet, I assume everyone knows the difference between Vector and Raster, EPS and JPEG, CMYK and RGB (see definitions); or Photoshop and Illustrator, to name a few. adidas nmd damskie adidas superstar Los Angeles Lakers

That being said, I decided to go back to the basics and define each of these file type acronyms for you. hogan scarpes outlet goedkoop nike air max asics gel quantum 360 runners Not that you can’t Google all this info. I am also going to explain some user friendly situations we all encounter. Nike Air Huarache Let’s start with some basics that I follow. Air Jordan Retro 10 Nike Air Max Tavas męskie nike air max 2017 femme blanche ULTRA BOOST Rule NUMBER 1: You cannot pull the logo off your website and expect it to look good on a billboard! That is because it is a lo-res Raster image [there I go now] that means a low resolution file created specifically for viewing on a computer screen. Jordan Hydro Retro New Balance 420 damskie Putting that Raster image into a Vector (suitable for printing) program, such as Corel Draw or Adobe Illustrator does not automatically make it a Vector image. nike air max 2015 hombre My cousin once told me, “just because a cat has kittens in an oven, it does not make them muffins!” Okay, I have crazy cousins, but he made a good point there. new balance 577 damskie Chuck Posite Amari Cooper Alabama Jersey

PUMA evoSPEED homme Yes, you can “put” a Raster image into a Vector program, but it does not make it a muffin… I mean, a VECTOR image. Kyle Hendricks Authentic Jersey You need to recreate it in a Vector program. Victor Cruz Jersey That is why software and services are out, like this one:

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I have found that no matter what a client says (or thinks), a logo will need to be “scalable.” Meaning, it has to look just as good on their business card as it does on a billboard or building signage or truck. PURE BOOST Minnesota Golden Gophers Jerseys This means to me, as a designer, start with the VECTOR image! You can convert a Vector image very easily into a Raster image. Nike Air Max 90 Donna I think I made my point here. Nike Air zoom Pegasus 33 damskie Mujer Air Jordan 7 Chaussures Asics Femme Unfortunately most people (meaning non-designers) don’t understand why their logo or graphics may need to be recreated, redrawn or altered to work across all mediums.

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