“Oh I can’t do that!” “I don’t want to bother them!” Wait a minute … people LOVE giving their opinions. Just look at all the Blogs out there, and then read the comments, and the comments on the comments. But I am getting off point. The purpose of this article was for you to think about asking your clients/customers for feedback on your product or service. When we recently revamped our Web site, we asked our long-term clients for testimonials. Not only did they respond, they said wonderful things that just don’t come up in ordinary conversation.
Now we are in the process of preparing a survey form as to the services we provide for our clients. We want to know how they perceive us, not how we perceive ourselves. Feedback is essential in knowing how and where you need to improve and grow.
Did you know, or care, that Starbucks Coffee updated their logo? (http://www.creativepro.com/article/starbucks-sets-mermaid-free). They have slowly updated it for 40 years. If you want to read some real opinions, click on the comments link at the bottom of the article. Oh if you’re wondering what that has to do with our feedback survey? We will be giving away a Starbucks Gift Certificate to anyone who completes our survey.