Great content will keep readers coming back for more, but if readers arrive at your blog and find the format unappealing to their eyes, most won’t even bother reading the content. Instead, they’ll leave your site and search for a similar blog that’s more appealing. Of course you wouldn’t want this to happen, so here’s some advice to help you create a small business blog that’s pleasing to the eyes.
Creating the Header for Your Small Business Blog
The header is the first thing visitors will see when they arrive on your blog, and that’s why it’s extremely crucial that you create an attractive header.
When designing your header, opt for an image related to the advice you’ll be giving. The header also includes the title of your blog and a tagline, which should describe your business and what you offer. In addition, your title and tagline should contain your most important long-tail keyword(s).
The content area is where your most recent blog posts will go. For easier reading, your posts should be as short as possible (300 to 500 words), and try to write attractive subheadings that includes at least one keyword relevant to the topic you’re writing about.
To help your rankings in the search engines, insert tags at the end of each article. When possible, try to use a long-tail keyword related to that post as a tag.
What Your Sidebar Should Have
Since two column layouts are less distracting to most blog readers, it’s best if you only have one sidebar, but if two are needed, place both of them on the right. Your sidebar should also include subheadings. When possible, include the long-tail keywords you’re trying to rank for.
The main things to have in your sidebar are as follows:
- Most recent posts and subscription information, which you should position near the top.
- A search box, so readers can search for any information within your small business blog. This should also be located near the top of your sidebar.
- A popular posts widget.
- Links to your About, Contact and any other pages you’ve created.
- Links or small icons that link to your social media profiles (e.g. Facebook, LinkedIn and Twitter). Again, place these near the top.
- External links — also referred to as a blog roll. These will be links to other websites and blogs that are similar to your — sites and blogs you’d recommend.
- If you sell advertising, you can place a few of your sponsors’ ad boxes in your sidebar as well. The best way to do this is place two 125 x 125 ad boxes next to each other. Try to keep these to a maximum of four rows.
Creating a SEO Friendly Footer
If you follow the advice I shared today, visitors to your blog/site are sure to stay and read your content. If you’re having trouble creating a mental picture of the layout I described above, the following image will give you a better idea of what your small business blog will look like.