Website Redesign – Senior Transition Services
Our re-branding and redesign of Senior Transition Services’ took 2 months and 4 meetings with Marlene Stocks, the company’s owner (plus some training time on the Content Management System so Marlene could continue to update the website). This is not a lot of time but we made sure to use it wisely. As Marlene says, “When we first met, you asked pertinent questions about my goals and listened to my ideas”. When redesigning a website, it’s important to ask the right questions from the beginning so we can identify key goals and not waste anyone’s time. When Marlene first came to us, Senior Transition Services’ website could have been described as web 1.0- it was static and text heavy. She told us she wanted her website to be a “modern marketing tool that would tell our story and invite visitors to learn more about the services we passionately offer our clients.” With this in mind, we targeted the following key areas to include in our redesign.
Website Redesign – Stutman Law
One of the first things we noticed after we began our relationship with Stutman Law was that the firm needed a new website. The client made attempts in the past to develop a new site but it was never carried through. We began our work in October with brainstorming on ideas and it was finally launched one year later, in November 2013.
Our objectives were:
- Communicate the following message:
- We are exclusively “Subrogation Specialists”, unlike other firms
- “Subrogation isn’t a division of what we do, it’s what we do.”