Author Archives: Pat Walsh

I am a visual person.  I respond to my visual surroundings.  I find I am bothered by sounds around me.  Music is a distraction.  Loud noises really disturb my concentration.  People talking annoy me if I try to focus on … Continue reading →

Adapted from an article by Seth Godin Somewhere along the way meetings changed into events where we wait for someone to take responsiblity (while everyone else dives for cover). To quote Al Pittampalli, “Why bother going to a meeting if … Continue reading →

Colors aren’t as clear-cut as words, but there is a loose meaning for most.  And while color usage isn’t an exact science, be conscious of the message you want to convey and how you want customers to perceive your services … Continue reading →

So, it’s summer. My two nephews ask if they can help in the garden. Sure, I’ll be the generous uncle, get some badly needed help, and give them a few dollars to put towards college. We decide to work on … Continue reading →

I must get at least 15 emails a day about “social media” and how it’s changing the landscape of marketing. Yikes! I don’t want to get left behind.  Yet, in the last two social media seminars I attended, almost all … Continue reading →

If you want your associates to blog, it has to be done by the ones who know about the company, and it has to be done in real time.  They need to provide answers.  But what if they say something … Continue reading →

While I was driving the other day, I passed through a residential area and two boys were sitting at a table with a pitcher and large styrofoam cups.  It’s not a well trafficked road, and I could feel their eyes on … Continue reading →

During a seminar I attended yesterday, the speaker threw out some statistics about how often companies were updating their websites.  Based on a survey of 300 companies, 1/3 of which were marketing agencies, most companies are updating every 2-3 years.   However, over 60% of … Continue reading →